Sanchar SutraArticles - Sanchar Sutra

Influencer Marketing for Brand Image Building: Special Focus on Country-of-Origin

Nupur Gupta — Tue, 21 Nov 2023 06:55:39 +0000

Abstract

It is crucial to comprehend how the country of origin affects consumers’ buying intentions as the world gets more globalised and items come from all over the world. In order to establish a brand’s image across four dimensions of perceived value, this study examines the role of influencer marketing from the point of view of how purchase intentions are eventually influenced. These value aspects encompass social, practical (quality), practical (price/worth for money), emotional, and practical (brand positioning), among others using qualitative data for this research. However, while the country’s image has little effect on the emotional value, it has a significant impact on the social and functional (quality) values. The influencer market also affected consumers’ buying intentions and altered how they perceived a brand.

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Effects of Gender on a Family Buying Decision

Tamanna Siwach — Tue, 21 Nov 2023 06:54:13 +0000

Abstract

Researchers and marketers have been curious about gender’s influence on family purchasing decisions for a very long time. Consumer behavior and marketing strategies are impacted by this complex and multidimensional subject. The kinds of things that families buy are influenced by gender as well. Clothing, food, and household goods are typical purchases made by women for their homes and families. Men, on the other hand, are more likely to buy items that are relevant to their jobs and hobbies, such technology, cars, and sporting goods. Through advertising, marketers frequently reinforce these gendered linkages by using gender stereotypes to target particular customer groups. The purpose of this paper is to look into how gender affects consumer behavior and purchasing decisions made by families. The research also intends to emphasize how gender roles are evolving and how this impacts family purchasing decisions. This paper includes Descriptive Research. The sample size is 100 people. Data has been collected using a structured questionnaire. The study of the data yields conclusions, and relevant suggestions are provided.

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Impact of Online Advertising on buying behaviour of the Youth

Ridha Goel — Tue, 21 Nov 2023 06:53:35 +0000

Abstract

Businesses with sales, assets, or worker numbers below a certain threshold are referred to as “small and medium-sized enterprises” (SMEs). A few public legislatures put a high worth on little and medium-sized organizations (otherwise called SMEs) because of the extensive impact these organizations have on the economy and the quantity of laborers they utilize. In the digital age, the rapid expansion of information and communications technology has had an impact on many aspects of modern life, including how businesses operate and what customers do. As a result, it’s critical to keep up with the most recent research trends and issues affecting SMEs’ digital public relations. Small and medium-sized enterprises, or SMEs for short, play a crucial role in economies and are one of the primary drivers of social and economic growth. However, when compared to larger corporations, these smaller businesses have frequently encountered significant obstacles. The difficulty of effectively managing a public relations campaign is one of them. Procedures of key correspondence and the board are a part of advertising, the motivation behind which is to fabricate and keep up with channels of figuring out, acknowledgment, and cooperation between a firm and the market section it is attempting to draw in. On the other hand, the term “digital public relations” refers to practices of public relations that are carried out using current information technology and digital media. These methods are gaining in popularity. This category includes digital tools like pictures and videos, specialized computers, and activities that use the internet or mobile applications. Additionally included are advertising related tries. This study focuses on how marketing and public relations (PR) are carried out by small and medium-sized businesses (SMEs). It would include the tools, methods, and strategies that contemporary SMEs use to promote, manage their reputations, and brand their products. In addition, it would compare and contrast traditional and digital public relations strategies, as well as their respective effects on business expansion.

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Representation of Assam in India through Language, Culture and Politics

Pratikshya Parashar — Tue, 21 Nov 2023 06:52:25 +0000

Abstract

Assam serves as an intersection for several cultures languages and quite an influential political power, and all of that is yet to find a full and absolute recognition in the country. The inhabitants of the beautiful state of Assam are a blend of many racial lines, including Aryan, Indo-Iranian, Indo-Burmese, and Mongoloid. All of these races have evolved via an extensive integration process to create the rich and diverse fabric that is Assamese culture. Assam is a state in north-eastern India that has a rich cultural heritage and a unique linguistic identity. The state’s politics is shaped by a complex set of issues, including immigration, development, diversity, and natural resources. Assam is an integral state of the country. However, there have been instances where people from Assam feel that their state is not given adequate recognition or attention by the rest of India. One of the primary reasons for this perception is the geographical distance of Assam from the rest of the country. Assam is located in the north-eastern part of India, and it is not easily accessible by road or rail. This isolation has made it difficult for people from other parts of India to understand the culture, language, and history of Assam. Another reason for the lack of recognition of Assam is the historical neglect by the central government in terms of economic development and infrastructure. This has led to the perception that the state has been left behind compared to other parts of India. Furthermore, there have been instances where the people of Assam have felt discriminated against by the central government. For example, the Assam Accord, signed in 1985 to end a long-standing insurgency in the state, has not been fully implemented by the central government. This has led to a feeling of neglect and mistrust among the people of Assam towards the central government. Moreover, due to the neglect and indifference shown to us by the central government and the people of the rest of the county due to lack of knowledge about the Northeast, it has created a sort of alienation and neglect which has been experienced by the people of these parts of the country. In recent years, there have been efforts to bridge the gap between Assam and the rest of India. The central government has initiated several development projects in the state, and there have been efforts to promote Assamese culture and heritage. However, more needs to be done to address the concerns of the people of Assam and ensure that they feel fully integrated into the Indian Union. This paper will study what is the correlation of Assamese culture, language and politics with the rest of India is and how they are represented and perceived in the rest of the country. It has been found out through research that people from Assam have felt alienated and discriminated against due to the differences they hold in the languages spoken and cultural habits they follow. The ignorance all have resulted in making them feel unheard and insignificant. However, the implication of the study also shows that with time and efforts made by the governments and several institutions, organizations and even individuals, the Assamese culture, language and politics have received significant representation not only in the country but also many parts of the world.
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Employment Opportunities with the Rise of Social Media

Mahima Rastogi — Tue, 21 Nov 2023 06:50:21 +0000

Abstract

Social media has emerged as a powerful tool for businesses to reach out to their customers and audiences, creating new employment opportunities in the process. This research paper explores the relationship between social media and employment, investigating the ways in which social media has affected job creation and the types of skills and expertise required for employment in this field.

However, the paper also acknowledges the potential risks and challenges associated with social media use, such as the need to maintain a professional online presence and the risk of online harassment or discrimination.

One of the most prominent employment opportunities is in the field of social media marketing. With more and more businesses using social media to promote their products and services, the demand for social media marketing professionals has increased significantly. The paper will discuss the various roles and responsibilities of a social media marketer, including creating social media campaigns, managing social media accounts, and analyzing social media metrics.

Another employment opportunity that has arisen with the rise of social media is in the field of social media management. Many businesses, especially small and medium-sized enterprises (SMEs), do not have the time or resources to manage their social media accounts effectively. As a result, they often outsource this task to social media management professionals. The paper will discuss the various roles and responsibilities of a social media manager, including creating and scheduling social media posts, responding to customer inquiries, and monitoring social media metrics.

In addition to social media marketing and management, social media has also created new employment opportunities in the field of content creation. With the growth of social media platforms such as YouTube and TikTok, content creators are in high demand.

The study also emphasizes the importance of maintaining a strong offline presence and developing a diverse range of skills and experiences to complement online activities.

The paper concludes by highlighting the need for continued research and exploration of this rapidly evolving field, and the importance of staying abreast of emerging trends and best practices in social media and employment.

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शारीरकचतुःसूत्रीविचारे बेल्लङ्कोण्डरामरायकविना प्रतिपादितस्य आत्मस्वरूपस्य विश्लेषणम्

sancharsutraresearch — Wed, 25 Mar 2026 05:04:22 +0000

Author Name: श्रद्धा उपाध्ये टोकेकर Date: 25-03-2026

भूमिका –

विगतशतके लब्धजन्मा, शताधिकग्रन्थकर्ता, अपरशङ्करेति बिरूदान्वितः बेल्ल्ङकोण्डरामरायकविः शारीरकचतुः

सूत्रीविचारनामकम् अभिनवं कञ्चन प्रकरणग्रन्थं रचितवान् । तत्र चतुःसूत्रीव्याख्यानसन्दर्भे सः आदिमस्य

`अथातो ब्रह्मजिज्ञासा` इति सूत्रस्य व्याख्यायां हेतुवाचकस्य अतःशब्दस्य शताधिकार्थान् प्रदर्श्य `कस्मात् हेतोः`

मुमुक्षुणा ब्रह्मविचारः एव कर्तव्यः इति सयुक्तिकं प्रतिपादितं वर्तते ।

विषयोपस्थापनम्

तत्रैव चतुःसूत्रीवर्णनक्रमे आत्मस्वरूपस्यापि चर्चा ग्रन्थे बहुषः विकीरितरूपेण प्राप्यते । सः सर्वोपि विषयः क्रमशः

संगृह्य अत्र विलिख्यते । येन ब्रह्मसूत्रचतुःसूत्रीदृष्ट्या ग्रन्थकारोक्तदिशा च अस्य विषयस्य समग्रम् अवलोकनं विश्लेषणं च कर्तुं शक्येत ।

साधनचतुष्टयसम्पन्नेन मुमुक्षुणा ब्रह्मज्ञानार्थं वेदान्तविचारः कर्तव्यः इति `अथातो ब्रह्मजिज्ञासे` ति आद्यसूत्रस्य अर्थः बोद्धव्यः। आत्मा वारे द्रष्टव्यश्श्रोतव्यो मन्तव्यो निदिध्यासितव्य इति श्रुतिर्मानम्। वेदान्तविचारस्य ब्रह्मज्ञानं फलम्। ब्रह्मज्ञानस्य च ब्रह्मप्राप्तिः फलम्। ब्रह्मप्राप्तिश्च ब्रह्मभाव एव। तद् वेदितुः स्वरूपम् अर्थात् तत् जीवस्वरूपम् – आत्मनः एव ब्रह्मत्वात् इति ग्रन्थे प्रतिपादितम् । एवं प्रकारेण सूत्रव्याख्यानमाध्यमेन ग्रन्थकारेण `आत्मस्वरूपम्` उपवर्णितं वर्तते ।

लेखोद्देश्याः –

१. बेल्लङ्कोण्डरामरायकवेः योगदानस्य प्रतिपादनम् ।

२. चतुःसूत्रीविश्लेषणम्

३. अतःशब्दविचारे `आत्मस्वरूपवर्णनस्य औचित्यम् ।

४. शारीरकचतुःसूत्रीविचारस्य अपूर्वत्वम्

५. आधुनिककाले शारीरकचतुःसूत्रीविचारग्रन्थस्य छात्रदृष्ट्या उपादेयतायाः अनिवार्यतायाः च प्रतिपादनम् ।

शोधपद्धतिः –

मुख्यत्वेन विश्लेषणात्मकपद्धतिः अवलम्ब्यते । क्वचित् समीक्षणात्मकं क्वचित् च तुलनात्मकपद्धतिरपि आश्रिता भवेत् ।

शोधपरिणामः –

१. आत्मवर्णनक्रमे चतुःसूत्रीदिशा प्राप्तम् आत्मस्वरूपम् ।

२. चर्चायां ग्रन्थकारेण मण्डिताः अद्वैतसिद्धान्ताः ।

३. आत्मनानात्वादिमतानां खण्डनम् ।

४. अद्वैतवेदान्तप्रमेयज्ञानम्

५. सूत्रविश्लेष्णस्य अभिनवोदाहरणम्

६. भविष्यदृष्ट्या शोधशक्यतानां प्रतिपादनम् ।

प्रमुखशब्दावली – ब्रह्मविचारः, चतुःसूत्री, आत्मपरिच्छेदः, द्वैतपदार्थः, भ्रान्तिः

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