About Us
Sanchar Sutra – Journal of Mass Communication & Media Research is a peer‑reviewed, open‑access scholarly journal dedicated to the advancement of research in mass communication, media studies, journalism, advertising, public relations, digital media, cultural studies, and allied interdisciplinary areas. The journal aims to provide an international platform for researchers, academicians, media professionals, and policy scholars to disseminate original, high‑quality research that contributes meaningfully to theory, practice, and policy.
The journal publishes original research articles, review papers, conceptual studies, and case‑based research that demonstrate methodological rigor, theoretical relevance, and academic integrity. Sanchar Sutra follows international standards of scholarly publishing, research ethics, and editorial transparency.
Aim & Scope
The journal aims to serve as a rigorous, peer-reviewed scholarly platform for publishing high-quality research in the broad and dynamic fields of mass communication, journalism, and media studies. It is dedicated to advancing theoretical, empirical, and interdisciplinary knowledge that enhances understanding of media’s role in shaping public discourse, cultural identities, democratic participation, and social change across local, national, and global contexts.
The scope of the journal includes journalism studies, news production, media institutions, and the evolving practices of communication in the digital age. It welcomes research on digital media, social media platforms, algorithmic communication, and emerging forms of new media that influence audience behavior, information consumption, and participatory cultures. The journal also encourages contributions in advertising, branding, and marketing communication, with particular emphasis on strategic messaging, consumer engagement, persuasive communication, and technology-driven brand interactions.
In addition, the journal provides space for scholarship in public relations and corporate communication, focusing on organizational reputation, crisis communication, stakeholder engagement, and ethical communication practices. Research addressing media ethics, communication law, policy frameworks, and regulatory challenges is strongly encouraged, as these areas remain essential for fostering accountable and responsible media systems.
The journal further welcomes interdisciplinary studies in film, television, and visual culture, examining representation, media narratives, aesthetics, and the socio-cultural influence of visual communication. Contributions in media psychology and audience studies are also valued, including work on media effects, emotional and cognitive responses, digital well-being, and the relationship between media technologies and everyday life.
We Are Popular For:
Rapid Publication
Time is of the essence, and we understand the importance of timely publication. Our streamlined editorial process ensures that accepted papers are published online without delay, minimizing the time between submission and publication.
Indexing and Archiving
We are indexed in major databases and repositories, ensuring the preservation and discoverability of your published work for years to come.
Global Reach
As an internationally recognized journal, we have a vast readership from all corners of the globe. When you publish with us, your research will reach a diverse and engaged audience, maximizing its impact and visibility.