We are delighted to announce the call for research submissions to Sanchar Sutra – A Journal of Mass Communication & Media Research. Sanchar Sutra invites original research articles, review papers, and case studies for its upcoming issue for October to December 2024. The journal serves as a platform for the exploration of trends, innovations, and challenges in the field of mass communication and media research. Contributions spanning diverse perspectives, including journalism, digital media, media ethics, media psychology, and related fields, are welcome, aiming to promote interdisciplinary engagement and foster scholarly discourse.