Sanchar Sutra - A Journal of Mass Communication & Media Research
Sanchar Sutra – A Journal of Mass Communication & Media Research is a prestigious academic publication that embraces the vital role of rigorous inquiry in a rapidly evolving era characterized by pervasive and ubiquitous mass communications. With unwavering commitment, the journal undertakes the paramount responsibility of critically examining the profound implications of these advancements for both the audience and the reciprocal influence between the audience and mass communications.
Sanchar Sutra welcomes scholarly manuscripts that encompass a diverse range of research areas within the field of mass communication and media. The scope of the journal extends, but is not limited, to the following dimensions:
➨ Newspapers and Print Media:-
The journal encourages research exploring the historical evolution, contemporary practices, and innovative trends within the realm of newspapers and print media. This includes studies on journalism ethics, newsroom practices, audience engagement, media ownership, and the influence of print media on society.
➨ Radio and Broadcasting:-
Sanchar Sutra invites scholarly contributions that delve into the dynamic landscape of radio and broadcasting. This encompasses research on radio programming, audience reception, radio journalism, community radio, regulatory policies, and the impact of radio as a medium of mass communication.
➨ Television and Visual Media:-
The journal provides a platform for researchers to investigate the multifaceted dimensions of television and visual media. This includes studies on television programming, audience analysis, media effects, television journalism, media content analysis, and the convergence of television with other forms of media.
➨ Television and Visual Media:-
The journal provides a platform for researchers to investigate the multifaceted dimensions of television and visual media. This includes studies on television programming, audience analysis, media effects, television journalism, media content analysis, and the convergence of television with other forms of media.
➨ Community Media and Alternative Media:-
Sanchar Sutra welcomes research that sheds light on community media and alternative forms of mass communication. This encompasses studies on grassroots media, citizen journalism, participatory media, community radio, local television, and the transformative potential of these media platforms.
➨ New Media and Digital Communication:-
The journal invites scholarly inquiries into the realm of new media and digital communication. This includes research on social media, online journalism, digital platforms, mobile communication, virtual reality, augmented reality, artificial intelligence, and the evolving landscape of digital media technologies.
➨ Media and Society:-
Sanchar Sutra encourages research that explores the intricate relationship between mass communication and society. This encompasses studies on media effects, media literacy, media and democracy, media representations, media ethics, media policies, media regulation, and the social, cultural, and political implications of mass communication.
Sanchar Sutra serves as a comprehensive forum for scholars to contribute their valuable insights and original research to deepen our understanding of the intricate relationship between mass communication and its audiences. The journal adheres to rigorous peer-review processes to ensure the publication of high-quality research that contributes to the advancement of knowledge in the field of mass communication and media research.
Through its scholarly endeavors, Sanchar Sutra endeavors to foster critical discourse, advance theoretical frameworks, and facilitate empirical investigations that illuminate the complex and ever-evolving dynamics between mass communication, media technologies, and the diverse audiences they serve