Abstract
It is crucial to comprehend how the country of origin affects consumers’ buying intentions as the world gets more globalised and items come from all over the world. In order to establish a brand’s image across four dimensions of perceived value, this study examines the role of influencer marketing from the point of view of how purchase intentions are eventually influenced. These value aspects encompass social, practical (quality), practical (price/worth for money), emotional, and practical (brand positioning), among others using qualitative data for this research. However, while the country’s image has little effect on the emotional value, it has a significant impact on the social and functional (quality) values. The influencer market also affected consumers’ buying intentions and altered how they perceived a brand.
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