Abstract
Businesses with sales, assets, or worker numbers below a certain threshold are referred to as “small and medium-sized enterprises” (SMEs). A few public legislatures put a high worth on little and medium-sized organizations (otherwise called SMEs) because of the extensive impact these organizations have on the economy and the quantity of laborers they utilize. In the digital age, the rapid expansion of information and communications technology has had an impact on many aspects of modern life, including how businesses operate and what customers do. As a result, it’s critical to keep up with the most recent research trends and issues affecting SMEs’ digital public relations. Small and medium-sized enterprises, or SMEs for short, play a crucial role in economies and are one of the primary drivers of social and economic growth. However, when compared to larger corporations, these smaller businesses have frequently encountered significant obstacles. The difficulty of effectively managing a public relations campaign is one of them. Procedures of key correspondence and the board are a part of advertising, the motivation behind which is to fabricate and keep up with channels of figuring out, acknowledgment, and cooperation between a firm and the market section it is attempting to draw in. On the other hand, the term “digital public relations” refers to practices of public relations that are carried out using current information technology and digital media. These methods are gaining in popularity. This category includes digital tools like pictures and videos, specialized computers, and activities that use the internet or mobile applications. Additionally included are advertising related tries. This study focuses on how marketing and public relations (PR) are carried out by small and medium-sized businesses (SMEs). It would include the tools, methods, and strategies that contemporary SMEs use to promote, manage their reputations, and brand their products. In addition, it would compare and contrast traditional and digital public relations strategies, as well as their respective effects on business expansion.