Brands’ interactions with consumers have undergone a permanent transformation. Deeper, more immersive experiences are becoming more common, as are novel, digital-first client engagement tactics. Advertisers were compelled to innovate with changing technology, this gave rise to a fresh wave of marketing ingenuity. Advertising industry has been innovating as per the technological changes. The evidence of which could be clearly seen as more people watch You Tube than any other channel. It provides a platform where the cost could be cut down as it helps to segment our target audience for better results. It allows a much more advanced system of synchronizing our customers and allow them to choose the advertisements they really want to see while skipping the once they don’t want to see. It has enhanced the customer retention strategies to a great extent. Digitization has led to most brands, organizations, and companies operating in the market today, to open their own online websites where customers can contact them or purchase their product/services from. Opening up one’s own online website is quite inexpensive, and thus, many new/small companies now have the chance to open their own websites. In a company’s online website, there are numerous essentials that can be observed. This ranges from pictures, content, options and features available, and look of the user interface. The companies use these elements to make people visiting the website have a smooth experience, free of misunderstanding, where they can be made aware of their products/services.
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