Sanchar Sutra

Innovations in the Community Development Process: Culture and Communication

The complex system of rules, rituals, habits, lifestyles, attitudes, beliefs, and practises that unite and give a shared identity to a particular group of people at a certain moment is referred to as “culture” (Johnson, 2013). Every social group develops its own culture. Even in relationships between two people, a culture emerges over time. For instance, in friendship and love relationships, partners create their own histories, shared experiences, linguistic patterns, customs, and rituals that give the connection a distinct personality that sets it apart from other partnerships in a number of ways. (Kapur, 2020). Examples include key times, locations, songs, or occasions that have a specific and meaningful symbolic significance for two people. Dress standards, office layout, meeting processes, methods of examining and debating the nature and direction of the organisation, leadership ideologies, and other elements are only a few examples of organisational cultures that can be noticed. 2021 (Pappas).
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