Volume 2, Issue 1, January 2024 – March 2024

Brands’ interactions with consumers have undergone a permanent transformation. Deeper, more immersive experiences are becoming more common, as are novel, digital-first client engagement tactics. Advertisers were compelled to innovate with changing technology, this gave rise to a fresh wave of marketing ingenuity. Advertising industry has been innovating as per the technological changes. The evidence of […]

The complex system of rules, rituals, habits, lifestyles, attitudes, beliefs, and practises that unite and give a shared identity to a particular group of people at a certain moment is referred to as “culture” (Johnson, 2013). Every social group develops its own culture. Even in relationships between two people, a culture emerges over time. For