Articles

Abstract The history of human communication dates back to the ancient palaeolithic age (roughly 2.5 million years ago to 10,000 B.C.) marking the first major information revolution that shaped the way humans conveyed messages. The progression continues to different phases from oral communication (homo loquens) to writing (homo scriptors), reading (homo lector), mass media audio-visual

Abstract The present research analyses the interplay between affect and race in film philosophy, underscoring how collective emotional responses, such as shame, guilt, and embarrassment – simultaneously reflect and challenge the silence surrounding racial discourse. It assesses Western power dynamics and the systematic marginalisation of the “other”, positioning film as a transformative medium for political

Abstract This research paper analyses the costumes and appearances of the characters mentioned in Sankaradeva’s Kirtan and Bargeet. In the presentation style of Sattriya drama, costume (Aharya) plays a significant role in enhancing aesthetic and spiritual expression. The study reveals that the descriptions of costumes of Lord Vishnu and Lord Krishna in the Kirtan and

Abstract Cinema, being a significant component of mass media, occupies a prominent role in India, serving as one of the most influential forms of entertainment. Cinema operates as a powerful medium of communication, shaping and reflecting cultural and social identities while often embodying societal conceptions and stereotypes. The depiction of women in Indian cinema has

Abstract This paper examines how Hindi web series on OTT platforms have transformed the on-screen representation of women, tracing a shift from outdated, clichéd portrayals to dynamic, empowered central characters. Taking a qualitative approach that combines analysis of selected series with academic literature, audience reviews, and industry reports, the study finds that digital platforms have

Abstract This study traces the historical development and current state of public relations practice in the Middle East, focusing on Qatar and the United Arab Emirates as two major Gulf Cooperation Council economies. Using primary research through in-depth interviews, the paper identifies key turning points in the region’s PR history, current practices and challenges, and

Abstract This paper traces the historical development of human communication from ancient cave paintings through written language, the printing press, and electronic media to the internet and social media age. It examines how each new medium has both reflected and reshaped the societal structures of its time, while also considering contemporary concerns such as information

Abstract This paper traces the discontinuous evolution of human communication from Palaeolithic mark-making to the present generative-AI environment, organizing the progression around five analytical variables: durability, velocity, reach, marginal cost of reproduction, and locus of authorship. It argues that the current era, termed the Cognitive Age, is distinct because change is concentrated in authorship itself,

Abstract This study examines how Indian cinema has documented and promoted social movements, including political dissent, women’s empowerment, caste discrimination, and labor advocacy, from the freedom struggle to the present day. Using a case-study approach across ten seminal films, the paper analyzes historical claims, narrative frameworks, and cinematographic styles to argue that Indian film has

Abstract This exploratory, qualitative study examines how the BJP’s IT cell in Assam used digital campaigning during and after the 2021 Assembly election, focusing on memes, songs, and short videos as tools for image-building. Through discourse analysis of digital propaganda and online narratives, the paper assesses the interplay between political messaging and voter engagement, offering