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The folk theatre of the Rongdani Rabha of the Rabhas in North Garo Hills of Meghalaya and Goalpara district, Assam, holds significant potential as a tool for development communication

The folk theatre of the Rabhas in Goalpara district, Assam holds a significant potential for development communication in the rural areas. The Rongdani Rabhas reside in the southern bank of the Goalpara district. It is a sub-tribe of the Rabha that has been practicing a rich folk theatre since the 1940s as seen by Lt. […]

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Promotion of Gender Inclusivity in Beauty Products through Advertising

In the very near future, digital technologies like artificial intelligence (AI), autonomous systems, and robotics will have a profound impact on how humanity develops and how our society changes. A wide range of disciplines, including computer science, law, philosophy, economics, theology, ethics, and more are affected by AI. A company’s success transcends beyond the ideas

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Innovation, Advancement, and Transformational Advertising in New Media Technologies.

Brands’ interactions with consumers have undergone a permanent transformation. Deeper, more immersive experiences are becoming more common, as are novel, digital-first client engagement tactics. Advertisers were compelled to innovate with changing technology, this gave rise to a fresh wave of marketing ingenuity. Advertising industry has been innovating as per the technological changes. The evidence of

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Innovations in the Community Development Process: Culture and Communication

The complex system of rules, rituals, habits, lifestyles, attitudes, beliefs, and practises that unite and give a shared identity to a particular group of people at a certain moment is referred to as “culture” (Johnson, 2013). Every social group develops its own culture. Even in relationships between two people, a culture emerges over time. For

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Influencer Marketing for Brand Image Building: Special Focus on Country-of-Origin

Abstract It is crucial to comprehend how the country of origin affects consumers’ buying intentions as the world gets more globalised and items come from all over the world. In order to establish a brand’s image across four dimensions of perceived value, this study examines the role of influencer marketing from the point of view

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Impact of Online Advertising on buying behaviour of the Youth

Abstract Businesses with sales, assets, or worker numbers below a certain threshold are referred to as “small and medium-sized enterprises” (SMEs). A few public legislatures put a high worth on little and medium-sized organizations (otherwise called SMEs) because of the extensive impact these organizations have on the economy and the quantity of laborers they utilize.

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Representation of Assam in India through Language, Culture and Politics

Abstract Assam serves as an intersection for several cultures languages and quite an influential political power, and all of that is yet to find a full and absolute recognition in the country. The inhabitants of the beautiful state of Assam are a blend of many racial lines, including Aryan, Indo-Iranian, Indo-Burmese, and Mongoloid. All of

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