Volume 1, Issue 1, October 2023 - December 2023

Abstract It is crucial to comprehend how the country of origin affects consumers’ buying intentions as the world gets more globalised and items come from all over the world. In order to establish a brand’s image across four dimensions of perceived value, this study examines the role of influencer marketing from the point of view […]

Abstract Businesses with sales, assets, or worker numbers below a certain threshold are referred to as “small and medium-sized enterprises” (SMEs). A few public legislatures put a high worth on little and medium-sized organizations (otherwise called SMEs) because of the extensive impact these organizations have on the economy and the quantity of laborers they utilize.

Abstract Assam serves as an intersection for several cultures languages and quite an influential political power, and all of that is yet to find a full and absolute recognition in the country. The inhabitants of the beautiful state of Assam are a blend of many racial lines, including Aryan, Indo-Iranian, Indo-Burmese, and Mongoloid. All of

Abstract Social media has emerged as a powerful tool for businesses to reach out to their customers and audiences, creating new employment opportunities in the process. This research paper explores the relationship between social media and employment, investigating the ways in which social media has affected job creation and the types of skills and expertise