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Digital Media Penetration in Remote Tribal Areas: Challenges and Opportunities for the Koya Tribes of Bhadradri, Kothagudem

Abstract This paper examines the spread of digital media among the Koya tribes of Bhadradri, Kothagudem, and its effects on the community’s traditional media forms, culture, and society. Drawing on secondary data from academic literature, government reports, and NGO studies, it identifies barriers such as inadequate infrastructure, low literacy, and cultural resistance, alongside opportunities for

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Exploring the Historical Origins of Cultural Communication: A Case Study of All India Radio Leh

Abstract This paper presents a historical case study of All India Radio Leh and its role in preserving and promoting Ladakhi language and culture. Drawing on prior research, historical documents, and case material, it shows how the station blended traditional oral storytelling with modern radio technology to sustain Ladakhi identity through local-language programming, folk music,

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The Influence of Indian Classical Music on Film Soundtracks and Visual Narrative

Abstract This paper explores how Indian classical music, particularly ragas and talas, has shaped film scoring and cinematic storytelling by evoking mood, reinforcing character development, and deepening audience connection. Using a qualitative approach that draws on scholarly literature and critical evaluation of film soundtracks, the study examines how classical elements are used thematically across orchestration,

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The Press as a Catalyst: How Journalism Mobilized Public Opinion during India’s Freedom Struggle

Abstract This paper traces how journalism shaped nationalist sentiment and mobilized public opinion against colonial rule in India, from early publications such as the Bengal Gazette through influential nationalist papers like Kesari, Young India, and Bande Mataram. It examines how editors and journalists used the press as a tool of resistance, and how the movement

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Hindi Cinema Costumes of Female Icons: Historical Recorder and Cultural Commentator

Abstract This study examines how Hindi cinema costumes worn by female icons have functioned as historical recorders and cultural commentators across seven eras spanning 1913 to 2013. Using a qualitative case-study approach involving content analysis of films, interviews with industry professionals, and narrative analysis, the research traces how costume design has reflected shifting beauty standards,

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The Role of Cognitive Biases in Fake News Belief and Sharing Behaviour: A Quantitative Study of the General Population

Author Name: Akshay Upmanyu, Prof (Dr.) Dhruv Sabharwal Date: 25-11-2025 Abstract This paper examines how cognitive biases influence sharing behaviour of fake news with a special interest in the mediating influence exerted by emotional response.The study is based on the existing psychological theories and considers four major cognitive biases, such as confirmation bias, availability heuristic,

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शारीरकचतुःसूत्रीविचारे बेल्लङ्कोण्डरामरायकविना प्रतिपादितस्य आत्मस्वरूपस्य विश्लेषणम्

Author Name: श्रद्धा उपाध्ये टोकेकर Date: 25-03-2026 भूमिका – विगतशतके लब्धजन्मा, शताधिकग्रन्थकर्ता, अपरशङ्करेति बिरूदान्वितः बेल्ल्ङकोण्डरामरायकविः शारीरकचतुः सूत्रीविचारनामकम् अभिनवं कञ्चन प्रकरणग्रन्थं रचितवान् । तत्र चतुःसूत्रीव्याख्यानसन्दर्भे सः आदिमस्य `अथातो ब्रह्मजिज्ञासा` इति सूत्रस्य व्याख्यायां हेतुवाचकस्य अतःशब्दस्य शताधिकार्थान् प्रदर्श्य `कस्मात् हेतोः` मुमुक्षुणा ब्रह्मविचारः एव कर्तव्यः इति सयुक्तिकं प्रतिपादितं वर्तते । विषयोपस्थापनम् तत्रैव चतुःसूत्रीवर्णनक्रमे आत्मस्वरूपस्यापि चर्चा ग्रन्थे बहुषः विकीरितरूपेण प्राप्यते

शारीरकचतुःसूत्रीविचारे बेल्लङ्कोण्डरामरायकविना प्रतिपादितस्य आत्मस्वरूपस्य विश्लेषणम् Read More »

The folk theatre of the Rongdani Rabha of the Rabhas in North Garo Hills of Meghalaya and Goalpara district, Assam, holds significant potential as a tool for development communication

The folk theatre of the Rabhas in Goalpara district, Assam holds a significant potential for development communication in the rural areas. The Rongdani Rabhas reside in the southern bank of the Goalpara district. It is a sub-tribe of the Rabha that has been practicing a rich folk theatre since the 1940s as seen by Lt.

The folk theatre of the Rongdani Rabha of the Rabhas in North Garo Hills of Meghalaya and Goalpara district, Assam, holds significant potential as a tool for development communication Read More »

Promotion of Gender Inclusivity in Beauty Products through Advertising

In the very near future, digital technologies like artificial intelligence (AI), autonomous systems, and robotics will have a profound impact on how humanity develops and how our society changes. A wide range of disciplines, including computer science, law, philosophy, economics, theology, ethics, and more are affected by AI. A company’s success transcends beyond the ideas

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Innovation, Advancement, and Transformational Advertising in New Media Technologies.

Brands’ interactions with consumers have undergone a permanent transformation. Deeper, more immersive experiences are becoming more common, as are novel, digital-first client engagement tactics. Advertisers were compelled to innovate with changing technology, this gave rise to a fresh wave of marketing ingenuity. Advertising industry has been innovating as per the technological changes. The evidence of

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